There is a global demand for products that embrace a natural, holistic perspective on wellness. The global environmental disaster, including current farming methods with a sole focus on crop yields, has resulted in declining nutrient density of modern foods. Getting all of the nutrients you need simply cannot be done without supplements. According to numerous studies in many countries, the nutrient density and taste quality of fruits, vegetables, and foods crops have fallen extremely in the previous 50 years regarding sodium, potassium, iron, magnesium, calcium, copper and zinc. More than two billion people are suffering from micronutrient insufficiency, especially iodine, iron, folate, vitamin A and zinc. The worldwide increased CO2 concentration reduced the overall quantity of minerals in plants, including calcium, potassium, zinc, sulfur, copper, iron and also decreased the total antioxidant capacity, protein, magnesium, zinc and iron in fruits and vegetables. People are overfed but undernourished due to consuming nutrient-poor diets.

Nature’s Sunshine Products is a leading natural health and wellness company, providing the highest quality herbs and nutritional supplements. Nutritional supplements are concentrated sources of nutrients (i.e. mineral and vitamins) or other substances with a nutritional or physiological effect. A wide range of nutrients and other ingredients might be present in food supplements, including, but not limited to, vitamins, minerals, amino acids, essential fatty acids, fibre and various plants and herbal extracts. Improving the consumption of essential micronutrients, including vitamins and minerals, is an important way to tackle the global nutrient deficiencies and optimize your health. We believe in nature’s healing power and offer high quality nutritional supplements.